What is dynamic pricing? Airlines, hotels, and even your favorite sports team have been utilizing dynamic pricing for years. Now this powerful pricing strategy has entered the golf arena. At Stone Mountain Golf Club, rates will be adjusted – both higher and lower – in real-time, based on demand, availability and other changing factors (yes, even Mother Nature plays her role in this new strategy). With rates changing in real-time, dynamic pricing puts you in the driver’s seat—giving you the chance to find the best rate and time that works for you.
At Stone Mountain Golf Club, greens fee pricing is determined by thorough analysis of specific metrics, competition, daily utilization of tee times, day parts (a period of time during the day of high or low demand), weather and other factors.
What does dynamic pricing mean for the golf consumer? In a nutshell, more affordable and accessible golf. While the most sought after day parts may sometimes see a slight increase in rates, the vast majority of tee times will be available at discounted rates.
Dynamic pricing puts you, the golfer, in control, offering the right TIME, to the right PERSON, at the right PRICE!